In this website facelift we created for Taylor Chapman we wanted to simplify while adding more content then he previously had. We updated the look of his previous logo a bit, built an online store for him to sell the books he has authored and we created a blog for him to post periodic updates to keep in touch with his readers…and of course we wanted it to look GOOD!
Organization was key to presenting everything he wanted to have on the site. The home page not only had slides directing visitors to the books in his stores, but also the most recent blog posts fed to the homepage as he updated it. We made a call to action at the top of the blog pages if there was not already a call to action at the bottom! We continued to point to the books he has, without it becoming too much.
From Taylor’s homepage, to his about page, to his blog and store we gently guide the the visitor from one page to another so they can get to know Taylor a bit more. We also offered the visitor a chance to get the first chapter of Taylor’s book, Developing A Lifestyle Of Prayer in exchange for them signing up to receive email updates from Taylor.
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